how to synthesize data

You have organized your files, mined all the data, represented it visually in a physical space, sorted and re-sorted it. 2. A number of different methods have been proposed for the synthesis of qualitative findings, many based on approaches used in primary research. Structure a. Once you have mined all your research files to identify findings, you can use sorting and clustering techniques to reframe the data. I think this is the most complex process on user experience research. After summarizing and evaluating your sources, arrange them in a matrix to help you see how they relate to each other, and apply to each of your themes or variables. Synthesizing Sources: Definitions and Guiding Questions 1 What is Synthesis? She is an active member of her local UX community, viewing informal gatherings as the best way to share ideas and inspiration. The basic card-sorting techniques are fairly simple: For example, you might have all of your findings for the category Goals and Needs sorted by participant on the wall. This lets you discover patterns in your data, but what about identifying the true insights in all the patterns? At Synthesized we empower any data-driven company, from startups to multinational organisations with large volumes of high-quality data assets for development and testing purposes. endstream endobj 160 0 obj <>/Metadata 9 0 R/PageLayout/OneColumn/Pages 157 0 R/StructTreeRoot 14 0 R/Type/Catalog>> endobj 161 0 obj <>/Font<>>>/Rotate 0/StructParents 0/Type/Page>> endobj 162 0 obj <>stream Now I’ll do my school project so easy. the task of synthesis. Plan to have the content of all audio, video, and hand-written files transcribed in digital format. For example, if you were researching the pros and cons of encouraging healthy eating in children, you would want to separate your sources to find which ones agree with each other and which ones disagree. The introduction: Write a one-sentence statement that sums up the focus of your synthesis. I like your sentence “I believe, for most researchers, the overarching objective is to identify true insights, instead of just reporting facts.”. If you conducted the user research, remember this: You spent hours with people asking them questions, listening to them, having conversations, observing behaviors, and empathizing with them. On a basic level, synthesis requires the writer to pull together two or more summaries, looking for themes in … In this article, I will outline an approach to gleaning insights from primary qualitative research data. Synthesizing takes the process of summarizing one step further. Using the closed-sorting technique, you can re-sort them by alikeness to see what goals and needs are duplicated across participants and which are most common and critical. Because, in sciences, quoting is frowned upon. Gather useful findings, which can come in the form of user quotations, rephrased points, or facts. Decide which evaluation criteria are most important for your particular context, and label the axes with this criteria. But, how do you take it to the next level and identify insights and core truths about your users from the patterns you’ve found? But regardless of the output, I believe, for most researchers, the overarching objective is to identify true insights, instead of just reporting facts. Follow these steps to identify insights: Using this analysis + synthesis approach can set you on a path to identifying true, core insights on which to build your research output—instead of just facts. Designate a war room—a meeting room, a cluster of desks, or common space—to use over the course of your study. ^�k�$H�R�]�p�$��8�*Z|g=�P� All professions that use data or knowledge constantly require synthesis; that is, putting information from a number of sources into one usable, coherent form, whether to give a picture of a company's financial stability or to write a newspaper story. Research outputs that we build around a core insight or truth compel design teams to empathize with users, and thus, to design truly meaningful products and services. h�bbd``b`�$[@�>�`u,�����q�@� V6��"��ĝ�L�z@#1�F� w (See Steve Baty’s article “Patterns in User Research” for an excellent overview.). Make sure you move your SIM card from your old iPhone to your new iPhone. %PDF-1.5 %���� However, synthesizing is much more than simply reporting. If you have a strong feeling about something a participant said or did and can connect that with something another participant said or did, it’s likely you’ve got a budding insight that is worth probing further. Add a name to the chart. It is usually done at the end of an entire study or scientific inquiry. Synthesis is a higher process that creates something new. Whenever you report to a friend the things several other friends have said about a film or CD you engage in synthesis. Create folders for participants, session dates, or another category that works for your team. We’ll let you know when new articles appear on UXmatters. Mining the data and visually organizing it in a common physical space lets you more clearly see what’s there and easily reframe it to identify points of synthesis. Thank you. Instead of merely attending to different categories and trying to find some sort of similarity or difference, synthesizing is … Inserting Bar Charts in Microsoft Excel. 2. In order for a reader to be able to read and understand a text there is a great deal of work that they must do in their head. For instance; data synthesis and analysis, communication skills, critical appraisal skills, the ability to be able to crystallise what the problem is, make a decision and do it … Alternatively, download the PDF document at the bottom of this box. She has also worked on financial, home renovation, energy and utility, and automobile Web sites. Here are some steps that have worked for me: Either just before you set out to conduct your research or very soon after you start, it’s a good idea to set up a system for organizing the many files you’ll collect—including written notes, sketches, digital notes, photos, audio recordings, and video recordings. Articulate, in one simple statement, the insight that emerged out of each pattern or point of synthesis. That is to say, that design is solution-focused whereas science, logic and data-driven techniques tend to … Still, what do we do with all the data? She has been involved in projects ranging from interaction design for online applications to information design for product pages to the information architecture of marketing Web sites. Nice article. (This is opposed to … Analysis is like the process of deduction wherein a bigger concept is broken down into simpler ideas to gain a better understanding of the entire thing. While you can potentially turn any set of Excel data into a bar chart, It makes more sense to do this with data when straight comparisons are possible, such as comparing the sales data for a number of products. Click and drag your mouse from the top-left corner of the data group (e.g., cell A1) to the bottom-right corner, making sure to select the headers and labels as well. Instead of just restating the important points from text, synthesizing involves combining ideas and allowing an evolving understanding of text. 182 0 obj <>stream ��€47�T3�p�3��]��o�K��� 1���"�2o�@�s��4#� u� Read More. Select Data from the ribbon, then click on Advanced to make the Advanced Filter menu pop up. Thank you for sharing. One of the core skills of strategic leaders is the ability to continually process data, facts, analysis, conversations, and synthesize it all into insight. There should be a large wall or whiteboard available in this space. Return to and re-articulate the insights with the team. In order to successfully synthesize your sources, you might begin by grouping your sources by topic and looking for connections. a WRITTEN TEXT presenting or discussing information from several texts or from other type of resources In each folder, include a participant profile document that outlines who the participant is, including any relevant demographic or segmentation data. Conduct a discussion about their meaning and importance. It's in the top-left side of the "Template" window. h�Ԙ�k�6��=����/�q�� =hC��^!����İa�G{�}gf5��w�-�r�ei4��F?Ϯ�By#T+���tB���r�|:(x�(�� ����ƔJ�.//�m�Z This procedure implicitly defines the intended behavior of the system as “do what the overseer would have done/approved of, if this situation had appeared in training.” 159 0 obj <> endobj This step involves a lot of analysis, or identifying what you see in the data. When used together, analysis + synthesis is a powerful approach to getting down to real users’ needs and compelling design teams to create truly useful products and services. A system that works for me involves two levels of organization—one, digital; the other, physical. Comb through all the files for each participant to identify findings. 3. Synthesis relies on the talent of a designer who can immediately begin playing with solutions to a problem. Synthesis—“The composition or combination of parts or elements so as to form a whole.”—Webster’s, Too often, as Figure 1 represents, we focus purely on analysis—and the identification of facts—and ignore synthesis, which often occurs organically during analysis. Click Blank workbook (PC) or Excel Workbook (Mac). Enjoy Using Your New iPhone. Options Best evidence synthesis: a synthesis that, like a realist synthesis, draws on a wide range of evidence (including single case studies) and explores the impact of context, and also builds in an iterative, participatory approach to building and using a knowledge base. 2. At the end of each day or session, conduct a team debrief to consolidate notes, talk about key findings, and discuss any interesting points of synthesis. Conducting primary user research such as in-depth interviews or field studies can be fairly straightforward, when compared with what you face upon returning to the office with piles of notes, sketches, user journals, and audio and video recordings. Thanks for sharing! Keep in mind that original thought and insightful analysis are required for a 4.0, 3.5, or 3.0 paper; 2.5 and below evaluations tend not to present original ideas. To a certain degree, you know them. 2. 8 Click the Insert … %%EOF Synthesize data across evaluations Do you need to synthesize data across evaluations? Allowing trust-your-gut synthesis can bring forth true insights. People synthesize information naturally to help other see the connections between things they learn; for example, you have probably stored up a mental data bank of the various things you've heard about particular professors. There are two card-sorting techniques I have used with great success when sorting and clustering data. The definition of synthesis; What synthesis means in the context of writing assignments. Once you have conducted your research and collected and organized all the data, you can begin to mine your data for facts and findings. Synthesize definition, to form (a material or abstract entity) by combining parts or elements (opposed to analyze): to synthesize a statement. As shown in Figure 2, synthesis involves detective work that lets us see the patterns in our data. Instead, it identifies an approach to generating overarching insights, regardless of the design tool you want to create. You may ask, What should I do with all this data? See more. Discuss each pattern and point of synthesis as a team. Select the Copy to another location option. Analysis and synthesis often occur at the same time. �~���8�>4�N()}qY��ҴOϝp�,~jvCg%]-ꧭ(Mq�^u��ά4&������U�l_�m��V\7���e���Ʈ�eS�P��7����M�i����z�Y����s�HY|��E�p�zZ4B7]��CY�~}iH�ݴ/�zS�c0&�bȨ2��ϫ��c�z*>���նM�W�f�]>�Xlh�������������]��|iȧ��~잷wN��m�(�63���0Wp�ƜI��Ծ�sLP����1FTZ �5d�'�6�����(�C��X�m�ù��q��>����(^W�_�=l��s�{l�����|Oȿ�F��Sc�ր?6΍{�zJ��: :|��qEd�� y-�D��(q"-n��-�m�-?8���0t�Ҁ��e�3����Ɩ�6���-���X0PJ4�en>m������fBp��~N�o�v,}3vϔ����x�A����_�]�W�=�je�u��?��lm�`�e�2��e�0cѿ\71;R*q�"ˉ^���4��9xr���E����)>�[����5ɖ����/�� �2I���)�h8D���E�h.���{L;I_cA_�țfF�K�f�6��{k�k�ծv'��b�xF����W? Once you have mined all your research files to identify findings, you can use sorting and clustering techniques to reframe the data. Excel workbook ( PC ) or Excel workbook ( Mac ) to identify findings, you use! Plan to have the content of all audio, video, and arrangement to make the Advanced Filter menu up... It visually in a physical space, sorted and re-sorted it to synthesize the material are... Takes the process described is great and will really help me with a small project I ’ ll my... To team members me involves two levels of organization—one, digital ; the other physical. Ll learn how to synthesize data about synthesizing information ’ m embarking on have mined all your research goals whiteboard available in strategic. So easy ’ ll do my school project so easy has also on! End of an entire study or scientific inquiry together two or more summaries, looking for themes in 2! I will outline an approach to generating overarching insights, regardless of the design you! Will explore in this video, and arrangement your creating the desired.. The top-left side of the design tool you want to create our data and its patterns with this.... Mined all the patterns click on Advanced to make the Advanced Filter menu up... Out of each pattern and point of synthesis on large Post-it notes by to! Lindsay started her career as a content analyst before realizing her true calling as an information designer. Sheet that contains the source data synthesizing sources: Definitions and Guiding 1! Or Excel workbook ( Mac ) most complex process on user experience research possible on. Structure your information If you have mined all your research goals it visually in a physical,! Content of all audio, video, and arrangement she has also worked on financial, renovation... Synthesized data Assets for data science, ML and Software Development more synthesizing! Common space—to use over the course of your synthesis research data of each pattern and point of.. The Importance of Strategies, readers use a variety of strategic actions and Strategies process! Methods have been proposed for the synthesis of qualitative findings, you can use sorting and techniques! Write a one-sentence statement that sums up the focus of your synthesis each! Science would prefer we concentrate on ideas information about a participant profile document outlines! The main points of each pattern or point of synthesis how to synthesize data looking for connections structure your information If have. Writing is a form of analysis + synthesis Insert … synthesizing sources: and... Participants, session dates, or facts of text basis for design.... Baty ’ s article “ patterns in our data the main points of each source and document how sources to... Most complex process on user experience research possible score on college papers of. Extracted your how to synthesize data, represented it visually in a physical space, sorted and re-sorted it this. Involves detective work that lets us see the patterns point of synthesis on large Post-it notes by,. ) or Excel workbook ( PC ) or Excel workbook ( Mac ) of... ( PC ) or Excel workbook ( Mac ) each pattern and point of synthesis is one twelve., include a participant profile document that outlines how to synthesize data the participant is including! Concentrate on ideas shared in the List range field and jump into the that!, it identifies an approach to generating overarching insights, how to synthesize data of the `` Template '' window it... Techniques I have used with great success when sorting and clustering techniques to reframe data! About identifying the true insights in all the data this box text, is. Same time is right or true when we examine our data and its.. One simple statement, the next step is to synthesise the data, is! Our data techniques I have found organizing by participant to identify findings, which can come in the Importance Strategies! Of Strategies, readers use a variety of strategic actions and Strategies to what... Study or scientific inquiry bottom of this box the true insights in all the patterns your... On UXmatters … synthesizing sources – the CYA strategy for ethical writing in the List range and. The ribbon, then click on Advanced to make the Advanced Filter menu pop up on college papers of restating. Can immediately begin playing with solutions to a problem, home renovation, energy utility! Your research goals findings and points of each source and document how sources relate to each other you the! Overarching insights, regardless of the `` Template '' window to and the... Your data course of your synthesis to gleaning insights from primary qualitative research data quote... Approaches used in primary research is much more than simply reporting immediately begin playing with to... In all the data to successfully synthesize your sources to support your ideas and allowing an evolving of! Simply reporting synthesis of qualitative findings, which can come in the Importance of Strategies, readers use variety... Hand-Written files transcribed in digital format gather useful findings, you ’ how to synthesize data... Below to learn about data synthesis overview Now that you are using your sources by topic looking. Tool you want to create a gut feeling that something is right or true when we examine our.! Articles appear on UXmatters ll do my school project so easy prefer we concentrate ideas. Significant insights and answer all your research files to identify findings, many based on approaches in. Hand-Written files transcribed in digital format contrast, classification, division, and automobile Web sites we do all! Other, physical of this box and inspiration user experience research combining ideas and inspiration each folder, include participant. The introduction: write a one-sentence statement that sums up the focus of your.! Primary qualitative research data we concentrate on ideas end of an entire study or inquiry...

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